23 April 2024 
 
26 September 2018

opti 2019 in the starting blocks

The next opti will take place from January 25 to 27, 2019 in Munich. The expansion of the knowledge transfer area and the first opti scholarship are two important parts of the new concept, which includes more space in six halls.

Photo: Messe MünchenPhoto: Messe München
The next opti at Fairground Munich offers more space in six halls.
For the first time, the trade show will be held in all six C halls (C1 – C6) at Fairground Munich. The configuration of the halls and the new path in the trade show will be important for guests – in January 2019, the new Entrance North-East will be open up in addition to the already-familiar Entrance North and North-West. From there, visitors can immediately enter halls C6 and C5, where the theme areas lenses, contact lenses, diagnostics, refraction, raw materials suppliers, machines, IT, and procurement syndicates will be located in 2019.

The knowledge transfer area will be further expanded in 2019, in part by the opti forum in hall C4. On all three days, it will offer discussion panels and presentations from international optical experts. The majority of the speakers and presentations, which will all be presented with simultaneous translation into German or English, have already been decided. Visitors can expect to gain a host of useful knowledge, for example about the potential of digitalisation, additional opportunities with contact lenses, up-selling and cross-selling, as well as search engine optimization for opticians, optometrists, and ophthalmologists.

Similar to the FUTURE SHOP at opti 2018, which gave visitors an insight into the technical side of the optical specialty shops of the future, 2019 will also feature something special. “We are planning a showroom in hall C4 on the topic of the customer journey”, says opti Project Manager Bettina Reiter. Hall C4 will also be the centre for stationary optical businesses, including shop fittings and design; workshop outfitting and setup; care, cleaning, and merchandising products; as well as cabinets and displays. Distribution companies, industry suppliers, the international pavilions, and the international universities will also be found there.

https://www.opti.de/

 


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