30 May 2020 
25 February 2019

opti 2019 drawed some 28,000 visitors

opti took place over six halls for the first time – and the survey responses of the 28,000 visitors and 631 exhibitors painted a clear picture: this was a crucial step forward into the future of opti. 94 percent of the visitors awarded the opti with the highest grades.

Photo: Messe MünchenPhoto: Messe München
Munich again was the host of the opti 2019.
With opti now growing to six halls, opti fans first had to grow accustomed to the changes to the familiar layout and look of opti before setting off to their favourite parts of the trade show. “The professional visitors quickly and adequately adjusted to the new hall structure with three entrances. They praised the clear hall profiles”, explains Dieter Dohr, CEO of GHM. “opti earned top scores with nine out of ten visitors and seven out of ten exhibitors when surveyed by an independent opinion research institute. However, regardless of these very high approval ratings, we will also this year continue to follow the recipe for success we’ve been pursuing since 2008: After the trade show, we will comprehensively analyse this year’s edition to continuously improve opti!”

In addition to the “search for innovation”, the interest of visitors increasingly focused on the desire to “initiate new business relationships” and on “continued training and education”. opti managed to even better meet these demands by compactly bundling all “knowledge islands” with diverse offers in Hall C4, instead of spreading these out over the individual halls as before. Directly adjacent, visitors could explore the opti FORUM, and the SHOWCASE revolving around the key topic of the “Customer Journey”. The stations “Strategy”, “Need”, “Buy”, and “Use” clearly illustrated the diverse elements opticians need to consider when designing their customer approaches. Guided tours offered visitors concrete tips which they can quickly implement for their own business. This will continue after the trade show as well. “We’ve also created a digital knowledge area surrounding the “Customer Journey”, which is available at www.opti-showcase.de/en over the next 365 days. With it, opti takes an important step into becoming a 24/7 knowledge database for opticians!”, clarifies Dieter Dohr.



More news about "opti":

26 September 2018

opti 2019 in the starting blocks

The next opti will take place from January 25 to 27, 2019 in Munich. The expansion of the knowledge transfer area and the first opti scholarship are two important parts of the new concept, which includes more space in six halls. (more…)

28 May 2018

opti to expand to six halls

From January 25th to the 27th 2019, opti will expand to the new Halls C5 and C6 at Fairground Munich, thus taking place in six halls (C1 to C6) for the first time. Consequently, the range of products and services will be even more extensive this time. (more…)

24 April 2018

Digitization as the key to optimal energy efficiency

Digitization in the energy sector is a complex jigsaw puzzle that calls for multidisciplinary solutions. At the Digital Energy display in Hall 12 of Hannover Messe, energy software developers, system analysts and energy technology experts will present some solutions. (more…)

27 September 2017

opti 2018 with a new hall

Larger range of products: From 12 to 14 January 2018, the exhibitors of opti will present their new products in five halls, instead of in four at the Fairground Messe München. The Halls C1 to C4 are now joined by Hall B4. (more…)

28 August 2017

Optical Communications Expo: High-level dialogues

As part of the China International Optoelectronic Expo (CIOE 2017), the Optical Communications Expo will take place at Shenzhen Convention & Exhibition Center on September 6 to 9. The show will cover an exhibition area of 35,000 square meters. (more…)

16 June 2017

Quantum optical sensor tested in space

For the first time ever, a cloud of ultra-cold atoms has been successfully created in space on board of a sounding rocket. The MAIUS mission demonstrates that quantum optical sensors can be operated even in harsh environments like space – a prerequisite for finding answers to challenging questions of fundamental physics. (more…)

11 January 2017

Ultra-precision in optical manufacturing

The diversity of lenses, their shapes, sizes and materials is growing all the time: The latest trends in optical manufacturing will be showcased by the trade fair LASER World of PHOTONICS, from June 26-29, 2017 in Munich. (more…)

13 November 2016


On 28th January 2017, for the first time opti will connect exhibitors and bloggers during the BLOGGER SPECTACLE in Munich. (more…)

18 October 2016

bauma China: Optimistic prospects

The eighth edition of bauma China will be taking place in Shanghai from November 22 to 25 this year. Among other things the international trade fair is a focal point for new products. (more…)


19/06/2020 - 21/06/2020 in Hamburg
16/11/2020 - 19/11/2020 in Düsseldorf
World Forum for Medicine International Trade Fair with Congress
09/03/2021 - 13/03/2021 in Köln
International Dental Show
25/03/2021 - 27/03/2021 in Leipzig
therapie Leipzig

Stay up-to-date: Subscribe to our exclusive newsletter "Pharma / Medical Technology" and keep an eye on international trade fair business - free of charge, once per month.
Your email address:
© 2018 by Connex AG