28 May 2018FIBO 2018 to become more international
FIBO, the international trade show for fitness, wellness and health, announced numbers to its latest edition: From April 12 to 15, more than 143,000 visitors came to Cologne and a total of 1,133 exhibitors presented fitness and health industry trends and innovations.
Photo: Reed Exhibitions Deutschland GmbH
More than 143,000 visitors came to FIBO in Cologne.
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Altogether, 645 of the 1,133 exhibitors came from outside Germany this time – more than ever before in the 33-year history of FIBO, which made its debut in 1985, the organizer states. Far ahead in the ranking of nations were countries that are among the worldwide pacemakers of the fitness market – Germany, the US, the UK, Italy, the Netherlands, Spain, Poland and China. According to the organizer, the same picture is reflected on the trade visitor side.
Moreover, the 5th European Health & Fitness Forum (EHFF), which has developed into the Davos of the industry, an economic forum that brings together the global decision-makers of the fitness industry, including the CEOs of the world’s market-leading manufacturers of fitness equipment and major international studio operators, was part of the FIBO. Despite increased capacity, the Executive Event hosted by the European EuropeActive association was completely sold out with 400 conference participants, the organizer says.
In December, FIBO will “Go West” with the premiere of FIBO USA in Orlando. The move indicates that Reed Exhibitions are expanding their global activities. “With FIBO USA, we’ll be right at the heart of one of the world’s most important regions for the fitness industry, providing international companies with an essential anchoring point in the US market”, says Hans-Joachim Erbel, CEO of organiser Reed Exhibitions Deutschland. FIBO USA will take place at the Orange County Convention Center in Orlando, Florida, from 6 to 8 December, further bolstering FIBO’s position as a strategic partner for the industry worldwide. FIBO China has been staged with growing success since 2014. The first FIBO FITNESS BUSINESS SUMMIT SOUTH AFRICA in Johannesburg was added last year. Other concrete locations are currently being considered, according to the organizer.
The next FIBO will take place at the Exhibition Centre Cologne from 4 to 7 April 2019.
https://www.fibo.com/