18 July 2019 
13 March 2019

TradeWorld: The power of the digital supply chain

Julia Miosga, Head of Retail and Logistics at Bitkom e.V., presented the forum “Digitization Brings Transparency to Commercial Logistics” at the TradeWorld. Miosga uses real-world examples to illustrate how digital technology is helping businesses optimize resources.

Photo: Messe Stuttgart/ Nicolas MaackPhoto: Messe Stuttgart/ Nicolas Maack
The TradeWorld welcomes international visitors.
How exactly does digitization contribute to greater transparency for customers, businesses, and entire markets? Answers could be found at the expert forum “Digitization Brings Transparency to Commercial Logistics,” moderated by Julia Miosga, Head of Retail and Logistics at Bitkom e.V., taking place at TradeWorld.

One trend in digital technology commonly associated with the retail sector is the “platform economy”– the bundling of buying and selling activities on platforms. The online realm is now populated by a variety of specialized digital platforms. Those who seek supply chain transparency can no longer afford to ignore this trend. Gone are the days when you simply offered goods and services in an online marketplace. Today’s providers must keep a watchful eye on demand and integrate it into their business processes. Data needs to be collected, thoroughly analyzed, and ultimately monetized. These are typical attributes of third-generation platforms.

Sensor technology has long been the basis for monitoring and evaluating such factors as environmental influences on goods in transit. Digital technologies make it possible to use sensors much more widely to monitor temperature, vibration, humidity, and much more. This opens the door to using sensor technologies to control the flow of goods within a company, identify and predict bottlenecks, reduce inventories, and automate processes – with a resulting increase in overall productivity.



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