15 February 2021
Ten months before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for the previous event. For the successful Anuga concept "10 trade shows under one roof" this means that eight of the ten trade shows are already completely fully booked now. More applications have been currently received than can be accommodated on the surfaces available. Overall, exhibitors from 83 countries have registered so far. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be additionally enhanced by the digital element Anuga@home. This format ensures that industry participants from around the world – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important industry topics." The concrete form will evolve over the next months.
"These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccinations is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever. A digital format is important, can however at the most constitute an enhancement rather than an adequate replacement," explained Stefanie Mauritz, Director Anuga.
Anuga 2021 well-positioned
Positive registration figures after early bird phase: The world's largest trade fair for food and beverages with a hybrid format for the first time - digital Anuga@home to enhance the physical platform
 Foto: KoelnmesseAnuga in Cologne from 9 to 13 October 2021 |
"These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccinations is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever. A digital format is important, can however at the most constitute an enhancement rather than an adequate replacement," explained Stefanie Mauritz, Director Anuga.
More news about "ANUGA":
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Anuga 2019 with partner country Paraguay
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