25 April 2024 
 
1 October 2015

Anuga 2015: Demand for food is changing globally

The qualitative and quantitative demand for food is changing globally. The world‘s population and economic prosperity are rising and the demand for food is higher in the long term. However, the great boom in demand of recent years is abating in industrialised and emerging countries – with the exception of Latin America. The global trend is moving away from increasing amounts towards competition in terms of quality.

Photo: KoelnmessePhoto: Koelnmesse
The quality of food is more and more important for customers.
Increased urbanisation, higher employment levels and incomes and improved supply infrastructure are transforming the living conditions and desires of consumers. These factors are leading to a rise in the demand for individually suitable and innovative foods. Simultaneously, climate change and distribution issues are also influencing the food supply. As a result, consumer awareness is also growing particularly in high-income and saturated markets. Consumers are paying increasing attention to the amount they eat and the source of the food.

The high purchasing power and high standards of a potential 507 million consumers make the European Union an attractive sales market for food producers world- wide. The market structure with its large number of small and medium-sized pro- ducers and few large trading companies provides, however, for tough competition in winning customers.
In 2015, the prospects for economic performance are good, with economic growth stabilising and private consumption rising. Good income prospects, a high propen- sity for purchasing and low prices are invigorating overall demand levels from Eu- ropean consumers, however not when it comes to food. Prolonged stagnation in the food market is further fuelling competition and demands more service, quality, cost efficiency and innovation from producers. The decreasing amounts demanded in retail trade in all large European markets is primarily due to changing consumer behaviour. European consumers are consciously buying less in order to discard less. In addition, they are eating on the move more often, rather than cooking at home.

 


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11 March 2022

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15 February 2021

Anuga 2021 well-positioned

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14 December 2020

Anuga FoodTec postponed to April 2022 due to pandemic

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17 September 2019

The frozen food industry meets at Anuga in Cologne

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11 March 2019

Anuga 2019 with partner country Paraguay

The selected official partner country at Anuga 2019 is Paraguay. This was confirmed by Koelnmesse and Rediex, which as the investment and export promotion agency within the Paraguayan Ministry for Industry and Commerce promotes the economic development of the country and is responsible for the coordination of the partner country activities. (more…)


 

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