28 March 2024 
 
3 December 2018

25 years of ProWein: “A success story”

The trade fair ProWein, which next will be held on 17-19 March, 2019 in Düsseldorf, has grown tremendously over its 25-year history. Its first iteration was held in 1994 under the name ProVins, picking up on a small presentation of French wine from a year earlier.

Foto: Messe Düsseldorf / ctillmannFoto: Messe Düsseldorf / ctillmann
ProWein in Düsseldorf is the world’s leading trade fair for wine and spirits, and is the largest industry platform for professionals from viticulture, production, trade and gastronomy.
While the Francophile name was retained, the spectrum of exhibitors expanded to include other countries. 321 vendors of still and sparkling wine and spirits presented their wares on February 23-24, 1994 in Düsseldorf. The entire collection of exhibitors, hailing from Germany, France, Greece, Italy, Columbia, Austria, Portugal, Spain and Hungary, fit into a single fairgrounds hall. 1,517 visitors were recorded at that first event, 250 of them traveling in from other European nations, primarily France.

From the start, ProWein was open exclusively to trade visitors from the retail and restaurant industries. This strict standard has contributed significantly to the success of the event. Based on the strong feedback from both ProVins visitors and exhibitors, a second edition was planned for 1995. At that time the fair renamed itself to fit the various languages present — ProVins, ProVino, ProWine and of course ProWein. This time around, 532 stands were booked across two exhibition halls. The tasting zone celebrated its premiere.

Today's ProWein simply wouldn't exist without the hard work of France as a winegrowing country back in 1994. That engagement will be honored at ProWein 2019 with a special booklet offering a detailed presentation of the French wine regions at ProWein. The booklet will be distributed in advance of ProWein 2019.

https://www.prowein.com/

 


More news about "ProWein":


8 February 2019

New hall concept for ProWein 2021

ProWein 2021 will mark the premiere of a revised hall concept and other notable new conveniences for exhibitors and visitors. After a period of improvements to Messe Düsseldorf’s exhibition grounds, the new South Entrance and adjoining Exhibition Hall 1 are slated to open in autumn 2019 and will make their ProWein debuts at the fair to be held March 21–23, 2021. (more…)


9 February 2018

ProWein partners with Japanese fair Foodex

For the first time, ProWein will be one of Foodex' project partners, featuring a ProWein & Champagne Lounge. Foodex is regarded as the biggest and most important food and beverage trade fair in Japan. The event will take place on 6-9 March, 2018 at Makuhari Messe, Japan. (more…)


14 November 2017

ProWein 2018 with special show “same but different”

The up-and-coming "craft" theme which is in high demand among ProWein visitors is catered to by the re-designed special show "same but different". To the tune of 50 exhibitors will exhibit their products such as craft spirits, craft beers and cider. (more…)


19 January 2017

In vino veritas: ProWein 2017 in the starting blocks

At ProWein 2017, specialists in the international wine and spirits sector will be met by more than 6,300 exhibitors from 60 nations, including all relevant winegrowing regions of the world - a total of 295 - plus a selection of some 400 spirits specialities. (more…)


7 December 2020

Messe Düsseldorf delivers Planning Safety: Events called off in early 2021

Trade fair cycle 2021 to kick off with boot in April / Short-time work to be increased at the home base Düsseldorf

(more…)


1 March 2019

Berlemann to become new General Manager in Shanghai

1 April 2019 sees Marius Berlemann take over as General Manager at Messe Düsseldorf Shanghai Co. Ltd. where he will be in charge of all projects and personnel for the portfolio of Messe Düsseldorf in China. He succeeds Heiko M. Stutzinger who left the company on 31 January 2019. (more…)


9 November 2018

ProWine China: small jubilee in Shanghai

Before ProWein, the leading trade fair for the international wine and spirits industry, celebrates its 25th anniversary this coming year, ProWine China will also be in for a small jubilee from 13 to 15 November 2018: five years ago, the first ProWine China took place in Shanghai. (more…)

 

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