ZOW 2018: a relaunch for the future
The moment will finally have arrived on 6 February 2018, when Koelnmesse will host ZOW for the first time in Bad Salzuflen. The action will continue until 8 February 2018. With a new concept and a fresh branding, ZOW is relaunching for the furniture industry suppliers' "exciting future".
Digitalisation, intelligent use of living space, lightweight construction and sustainable materials are just some of the trends that are giving the industry new momentum and will continue to do so for the foreseeable future. Exhibitors and visitors at this year’s ZOW are also driven by these questions. A line-up of 171 exhibitors will present their solutions for the future.
Special areas and events add even more dynamism to the trade fair concept: The innovative special area “TINY SPACES”, where the focus is on clever solution ideas and design concepts for interior construction and furniture for small, indeed tiny, spaces. Furthermore, the lightweight construction showcase presented by the Lightweight Construction Association igeL (Interessengemeinschaft Leichtbau e.V.) will offer visitors the opportunity to touch and feel a range of lightweight materials, talk to igeL members about new technologies and work together on developing concepts for future lightweight furniture.
Issues such as Industry 4.0, virtual reality and the opportunities and challenges of digitalisation are the focus topics for the talks forum on all three days of the event. The organisers have secured leading industry experts as speakers. The Career Day on 8 February 2018 is the perfect platform for employers and candidates to introduce themselves to each other in an informal atmosphere.