Yummex Middle East under new trade fair umbrella
Yummex Middle East (ME) returns under a new trade fair umbrella: From 18 to 20 September, the international trade fair for sweets and snacks in the MENA region will present itself in the context of the "Dubai International Hospitality Week", together with the "Speciality Food Festival" and the "SEAFEX".
More than 370 companies from more than 40 countries have announced their trade fair participation. The countries with the strongest participation are Egypt, Belgium, Germany, India, Malaysia, Turkey and the USA. 19 regional and international pavilions, as well as the first-time participation of exhibitors from Armenia, Rumania and Switzerland emphasise the very high level of internationality and exhibitor quality of the event. The Yummex ME is firmly established as an industry platform in the MENA region and is organised by Koelnmesse and the Dubai World Trade Centre.
The "Dubai International Hospitality Week" offers business and trade contacts for a successful market entry into the MENA region across the board. Especially the sweets and snacks segment offers great potential: according to studies of Euromonitor International, the sales value of this segment in the MENA region has been growing twice as strong as the global average. The chocolate sweets segment has been growing by five per cent each year in the MENA region since 2011, in contrast with the global average of two per cent. Growth in the savoury snacks segment is also strong, amounting to six per cent annually since 2011, and is thus twice as strong as the global average increase of three per cent.