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Wissmann: IAA is the trade show for topics of the future



The 67th International Motor Show (IAA) in Frankfurt am Main (14 to 24 September 2017) is preparing for take-off. Highlight is the New Mobility World featuring the latest developments in digitization, automation, electric mobility and new mobility services.

 - Talking about cars means IAA where visitors can experience most the famous brands.
Talking about cars means IAA where visitors can experience most the famous brands.

“The preparations for the world’s most important mobility trade show, the 67th International Motor Show (IAA) Cars, are running at full speed. The IAA is the competitive marketplace for brands and new developments, and it is the only major trade fair in the world to showcase the entire value chain. And since 2015 it has added the New Mobility World focusing on topics for tomorrow’s mobility,” stressed Matthias Wissmann, President of the German Association of the Automotive Industry (VDA) which organises the IAA.

New manufacturers from Asia

According to Wissmann, over 50 passenger car brands have registered for the exhibition so far. Among these, visitors will find the largest auto manufacturers from Europe, the US and Asia, as well as new Asian manufacturers, who will participate for the first time, and many hundreds of suppliers. Once again the visitors can look forward to the most interesting brands and models – because nine out of ten of the most popular and highest-value brands will be represented at the IAA.

New mobility concepts

“The automotive world will change rapidly in the coming years. The key words here are digitization, electric mobility and new mobility concepts. The VDA ensures that the IAA also continues to develop in line with these trends,” Wissmann said.