UFI strengthens its Latin American presence
UFI, the Global Association of the Exhibition Industry, announces the opening of a regional office in Latin America. Based in Bogota, Colombia, the new office will serve the growing number of UFI members across Latin America, and will be the base for collaborations with national and region industry associations.
The position of the UFI Regional Manager for Latin America will be filled by Ana Maria Arango. “UFI is the global association for our exhibition industry. I am very pleased that we are now in a position to also have a permanent presence in Latin America. This is a fascinating region with a lot of potential for growth in exhibitions and events, and as UFI we look forward to connecting the regional players with the global UFI community to facilitate further growth”, says Corrado Peraboni, UFI President. The permanent Office and Representative based in the region will strengthen UFI’s commitments to the region, and further the reach of the association which works through its Latin American Chapter.
“Ana Maria has extensive experience and knowledge of the exhibition industry in the region, having previously worked as Executive Director of AFIDA (Asociación Internacional de Ferias de América) and Corferias, Bogota. She will be based at the new UFI Latin American Regional Office in Corferias, UFI member since 1956 and host of the UFI Global Congress in 1975 and 2014”, said Kai Hattendorf, UFI’s Managing Director/CEO. Since it was established in 2014 at the UFI Global Congress in Bogota under the leadership of then UFI President Andrés López Valderrama, UFI’s Latin America Chapter has grown from 17 to more than 40 members. Going forward UFI will be able to better serve existing members as well as the entire industry throughout the region, in close collaboration with national and regional industry associations.