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Tendence: sustainable customer retention in focus



Tendence in Frankfurt am Main from 24 to 27 June 2017 will present concept-store formula for sustainable customer retention: Concept store - a term often heard, but many people are not sure what it means. If you are one of them, you are certainly not alone.

 - Concept Store made easy – practice-oriented show at Tendence 2017
© Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin
Concept Store made easy – practice-oriented show at Tendence 2017

Nevertheless, the strategy behind the words is simple: the shop should be attractive, take customers on a journey of discovery and motivate them to buy things – time and time again. With the invitation to touch and experience products, the concept represents a charismatic alternative to anonymous online shopping. Tendence will show ways in which smaller retail formats can react swiftly and flexibly to changes in demand and, via their creative commitment, attract potential customers. This year’s edition of the trade fair is devoting a complete special exhibition to the concept store.

At the exhibition, the themed ‘Cool Materials’ and ‘Mix of Fun’ areas will give trade visitors the opportunity to slip into their customers’ role. Each of the two contrarian assortment concepts shows how traditional retail space can be turned into a concept store and be rounded off by instructions, tips and practice-oriented ideas.