Take-off for Tendence: New "Impulses" area
At Tendence 2017, a new integrated "Impulses by Tendence" area for the European retail trade wants to set new benchmark in the trade-fair business. This year's Tendence will take place on 24-27 June in Frankfurt.
With a significantly broader product spectrum and new dates ahead of all other autumn order fairs, Tendence offers the European retail trade an exclusive overview of innovations for the coming half of the year. Under the motto, ‘Two Seasons, One Date’, it is also the meeting place for all bulk-buying and international channels of distribution and sales. Accordingly, buyers needing to order large quantities will find International Sourcing as a separate part of the fair in Hall 10.1.
The new ‘Impulses by Tendence’ area in Hall 11.0 offers answers to the questions asked day in, day out by the European retail trade against the background of increasing digitalisation. There, the fair and industry meet and show examples that every business can use and show efficiently. The brand experiences to be seen generate new impulses for the retail trade – supported by ultra-modern technology, such as apps and the internet. At a special joint area with presentation platforms and workshops, retailers can learn how to increase revenues at the point of sale.