"SurfaceTechnology Area" in 2017
The content previously covered by the Industrial Supply fair held under the umbrella of HANNOVER MESSE is being moved to a new showcase called the "SurfaceTechnology Area".
The decision was taken by Deutsche Messe and the companies represented by the exhibitors’ advisory committee for SurfaceTechnology. The repositioning means clear benefits for the exhibitors at SurfaceTechnology in terms of increased exposure to potential customers and increased visitor traffic. The new SurfaceTechnology Area will be staged for the first time in 2017, and every two years thereafter it will form part of the lineup at Industrial Supply as the leading international trade fair for innovative subcontracting solutions and lightweight construction.
"This is another step in our strategy aimed at growing the core disciplines covered at HANNOVER MESSE while at the same time doing justice to ever greater connectivity across technologies and industrial sectors", explained Marc Siemering, Deutsche Messe’s Senior Vice-President for HANNOVER MESSE. "Like our exhibitors and visitors, we see the benefits that arise when we focus on major flagship fairs as well as displays tailored to specific topics." A recent case in point was the merging of the former trade shows MobiliTec and Wind into the much larger trade fair Energy. "Surface technology will always receive key emphasis at HANNOVER MESSE", added Siemering. "The new concentration of themes means that we can meet the needs and requirements of our exhibitors more effectively, while at the same time retaining the established SurfaceTechnology brand name."
Strong visitor magnet
With the SurfaceTechnology Area located within the Industrial Supply fair, surface technology exhibitors will find themselves in close contact with their most important target groups, and will benefit from significantly more visitor traffic. For many years now, Industrial Supply has been a strong visitor magnet, also and especially for trade visitors from abroad. Beyond this, many exhibitors at Industrial Supply are themselves users – or potential users – of surface treatment technology in one form or another. Chief among these are companies specializing in industrial materials, adhesive and fastening technology, metal castings or lightweight construction. Yet another factor: Value-adding chains are becoming ever more closely integrated. But the benefits are not only on the exhibitor side: Visitors will appreciate the convenience of finding the entire value-adding chain – from pre-treatment, coating and post-treatment to end product – in a single hall.