Roland Brand new Head of Easyfairs Switzerland
Artexis Easyfairs, the Brussels-based events organiser and venue manager, has announced the appointment of Roland Brand as its new Head of Region for Switzerland. Artexis Easyfairs identified Brand as being ideally qualified to drive forward the company’s ambitious plans for new product launches and acquisitions in the Swiss market.
Since 2009 Roland Brand has enjoyed great success as Chief Executive Officer with BERNEXPO GROUPE. Brand not only transformed BERNEXPO into the third largest venue in Switzerland but also acquired, and further developed, several leading trade fairs for the group. By the end of his tenure BERNEXPO owned or hosted 30 trade shows and managed 200 congresses and live events. Brand previously held several senior management positions, notably as Director, Marketing & Sales with the BOSCH Group in Switzerland and Australia as well as Managing Director of the leading Swiss football club, BSC Young Boys Bern. Christian Rudin, who has led Easyfairs Switzerland since 2012, will stay on board as Head of Business Development.