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Packaging design: Easyfairs acquires Pentawards



Easyfairs announced its acquisition of Pentawards, the most prestigious worldwide competition exclusively dedicated to packaging design in all its forms. Created in January 2007, Pentawards' primary mission is to increase awareness of packaging design and those who create it.

 - Easyfairs currently organises 200 events in 19 countries, e.g. at the antwerp expo in Belgium.
© Artexis Easyfairs
Easyfairs currently organises 200 events in 19 countries, e.g. at the antwerp expo in Belgium.

Its 55 categories are open to all those across the globe who are associated with the creation or marketing of packaging, and are judged by an international jury consisting of 12 highly reputed designers and packaging design directors from major companies. Trophies are awarded each year in a different city in Europe, Asia or America during an official ceremony that welcomes hundreds of designers from around the world. The tenth annual Pentawards ceremony took place on 23 September at Shanghai’s Hyatt on the Bund, with previous ceremonies being staged in London, Tokyo, Barcelona, Paris, New York, Brussels and Monaco.

Pentawards will be operated by Easyfairs UK & Global office, part of Global Top 20 exhibition company Artexis Easyfairs. It complements Easyfairs’ existing global portfolio of packaging events that run across Europe and North America, including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design).

On display at the ALL4PACK show

The most beautiful packaging designs of the decade, selected from the winners of the last ten years, were on display at the ALL4PACK show in Paris in the Exposition 10/10 showcase, which received a great deal of attention at the show. The 100 creations, across 10 categories, selected for this exhibition came from 22 different countries, including more unexpected sources such as Kazakhstan, Cyprus and Armenia. The show also saw the launch of the anniversary edition of Pentawards winners which demonstrates the stars of the 2015 and 2016 competitions.
Entries for the next Pentawards are open from 20 February to 7 April; the ceremony will take place in Barcelona on 23 September 2017. This acquisition is the latest in a series of global acquisitions by Easyfairs, which includes Oriex Communication, organisers of the ADF and PCD events earlier last year. It also has ambitious plans for global growth through launches and further acquisitions in the near future.

About Artexis Easyfairs

Artexis Easyfairs enables professional and private communities to "visit the future" at must- attend events that anticipate their needs and present solutions in the ideal format. Through Easyfairs, the Group currently organises 200 events in 19 countries (Algeria, Austria, Belgium, China, Denmark, Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Russia, Spain, Sweden, Switzerland, the United Kingdom and the United States). And through Artexis, it manages 11 events venues in the Benelux and Nordic regions (Ghent, Antwerp, 2 venues in Namur, Mechelen-Brussels North, Mons, Hardenberg, Gorinchem, Venray, Stockholm and Malmö). The Group employs more than 700 people and expects to generate revenues in excess of €169 million for its financial year 2016-2017. Artexis Easyfairs strives to be the most adaptable, agile and effective player in our industry by employing committed individuals, deploying the best marketing and technology tools, and developing strong brands.