New equipment zone at swop 2017 in Shanghai
At swop 2017, November 7-10 at the Shanghai New International Expo Centre (SNIEC), a large number of internationally advanced and innovative processing and packaging products for the confectionery and bakery sectors will be showcased in an new confectionery processing and packaging equipment zone.
Several leading European confectionery processing and packaging machinery manufacturers have registered for the exhibition with the goal of supplying Chinese and Asian dessert industries with advanced products and high quality services.
Chinese confectionery enterprises must focus on cultivating their brands, by introducing advanced technology and equipment, strengthening innovation while developing new flavors, new functions, new processes, new packages, new designs and so forth, in order to enhance market competitiveness. When selecting packaging materials for confectionery including candies and chocolates, the value of advanced processing and packaging technology along with modern production lines cannot be underestimated. At swop 2017, visitors can learn more about these innovative products.