New Digital Business Division
Reed Exhibitions continues expanding its digital business and pools its activities in the newly established Digital Business Division. Head of the new Division is Enno Schummers (31).
The new Division will in future handle the content management and further development of digital services and online services, with which Reed Exhibitions supports exhibitors and visitors in marketing matters. “The expansion of digital services and e-Business ranges is a central aim of our corporate strategy. Even today digital services already account for up to 8 per cent of our revenue – depending on the trade fair. By establishing the new Digital Business Division, which will report to the management direct, we want to further accelerate the development of new digital products,” says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland. Head of the new Division is Enno Schummers (31). With a degree in business administration and a focus on international marketing, he comes with a wide spectrum of first-class expertise in the development of online portals and multi-channel marketing under his belt.
Background Reed Exhibitions
With over 500 trade fairs and conferences in 43 countries annually, Reed Exhibitions – a subsidiary of UK media company RELX – is the world’s leading organiser in the exhibitions business. The company’s German headquarters are located in Düsseldorf. Defining the corporate image in Germany are leading international trade fairs such as EQUITANA, the equestrian sports world fair; FIBO, the leading trade fair for fitness, wellness and health; PSI, the largest trade show of the promotional products industry in Europe; and the industrial trade fair ALUMINIUM. Trade fairs covering new materials, industrial insulation, visual communication, and the bar and beverage industry complement the company’s portfolio of events.