New concept for Tendence 2017
At an earlier date and with an integrated concept to be introduced next year, the organizers of the trade fair Tendence want to take the pole position in the second half of the year.
The concept calls for the reorientation of the long-established event with a three-pronged concept with a stronger focus on product ranges for the spring and summer of the following year. Buyers will also be able to see new products for the winter much earlier than at present thanks to the new timing of the fair at the end of June / beginning of July. For those sections of the trade that buy in bulk, this change offers particular strategic advantages. At the same time, exhibitors are well aware that it is up to all concerned to once again make the fair a genuine new-products platform. The next Tendence will be held at Frankfurt Fair and Exhibition Centre from 24 to 27 June 2017.
This year more than 24,000 buyers (2015: 27,466) took advantage of the event with its 955 exhibitors (2015:1,100) from 45 countries (2015: 47) to place orders, discover new products, gain inspiration and make and cultivate contacts. “From 2017, all the indicators point to growth. To this end, we are supplementing the profile of Tendence with new product groups and expanding existing ones," Stephan Kurzawski, Senior Vice President, Messe Frankfurt says. "Additionally, we will strengthen the new-product character of the fair and attract the bulk-buying business back to Frankfurt. For this, there is only one solution: from next year, Tendence will take the pole position for the second half of the year”, adds the trade-fair manager.
Covering 82,000 square metres of exhibition space (gross), Tendence was once again an important trend-orientation platform for the trade. At the same time, buyers not only purchased new consumer goods for the winter season but also successfully tackled the compilation and configuration of their assortments – and this despite the mid-summer weather outside the exhibition halls. After all, putting innovations on the shelves is a must for the busy Christmas season. Additionally, exhibitors used Tendence to present their initial spring and summer collections. “The new products being shown by German and international exhibitors were again extremely interesting for the retail trade. This also applies to the supplementary services offered by Messe Frankfurt, such as new products and compact events. From 2017, the emphasis must be on helping Tendence on its way to new successes by communicating the new concept and the earlier dates, as well as the indisputable advantages they offer”, said Thomas Grothkopp, Director General of the German Home and Office Association (Bundesverband Wohnen und Büro e. V. – BWB)). The proportion of international buyers remained unchanged at 20 per cent compared to the previous year. After Germany, the top ten biggest visitor nations were Switzerland, Austria, France, Italy, China, the Netherlands, Belgium, Poland, Japan and Spain. The level of visitor satisfaction remained stable from the previous year at 88 percent.