Messe München acquires trade fair Lab Africa
Strategic step forward: Messe München has taken over Lab Africa, a laboratory and analytics trade fair in South Africa, to integrate it in the analytica trade fair network. In the middle of 2019, the first Lab Africa under the umbrella of Messe München will take place in Johannesburg.
Presence in South Africa grants Messe München access to the largest market for analysis, biotechnology and laboratory technology (ABL) within Africa. Nutrition, health and environment are the topics most predominantly spurring the demand for modern lab solutions and are contributing to above-average growth in the industry. The ABL sector is expected to see worldwide growth between six and eleven percent in the coming years, according to the IBO 2017 Industry Forecast, states the organizer.
Lab Africa, with its focus on technology, will ideally be seamlessly integrated into the already existing conference structure, says Elaine Crewe, CEO of Messe München’s subsidiary in South Africa. “Lab Africa is a valuable addition to the Messe München South Africa trade fair portfolio alongside the existing trade fairs bauma CONEXPO AFRICA, IFAT Africa, and food & drink technology Africa. We are expanding the scope of the technology-oriented events in South Africa and can exploit valuable synergies.”
The event has existed since the 1990s and has been positioned in the South-African market: 109 exhibitors at Lab Africa 2017 presented their innovations to 1,698 visitors from 12 countries, states Messe München. Among the trade visitors there were, above all, lab operators from the fields of food and beverage, pharmaceutical, biotech, environmental technology, agriculture, mining and research.
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