Messe Frankfurt acquires Chinese trade fair organizer
Messe Frankfurt (HK) Ltd, Greater China's headquarters of the global leading trade fair organiser Messe Frankfurt GmbH has acquired a major proportion of Beijing Traders-Link Plus International Exhibition Co Ltd, organiser of the Automotive Maintenance & Repair Expo (AMR) in Beijing.
In the agreement, both parties accorded to form a new joint venture company named Messe Frankfurt Traders-Link (Beijing) Co Ltd, in which Messe Frankfurt will hold the majority interest. This acquisition is also strongly supported by industry associations: the China Automotive Maintenance Equipment Industry Association (CAMEIA) and the China Automotive Maintenance and Repair Association (CAMRA), who are also the co-organisers of Automotive Maintenance & Repair Expo (AMR).
The acquisition will allow Messe Frankfurt to enrich its maintenance and repair sector within its mobility portfolio, as well as its market share in Asia. Mr Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, shared his view: “The Automechanika brand shows in Shanghai, Kuala Lumpur, Ho Chi Minh City and New Delhi, as well as the CAPAS show in Chengdu, together cover all areas of the value chain to serve the flourishing aftermarket sector in Asia and in China in particular. The next step is to strengthen our presence in each of the industry’s sectors.”
Automotive Maintenance & Repair Expo 2018 (AMR 2018) will be held from 1 – 4 April at the New China International Exhibition Centre (NCIEC).