"It's time" for UFI's European Conference in Cologne
Changing event formats, shifting exhibitor and visitor expectations, global competition, and more digital venues will be the main topics at this year's UFI European Conference, headlined "It's time!", on 10-12 May in Cologne, Germany, the Global Association of the Exhibition Industry announced.
With more than five billion euros currently being invested in venues and venue infrastructure in Europe despite continuing geopolitical uncertainty, the conference focuses on trends and initiatives shaping the exhibition industry for the future. "This conference will be a chance to look at tomorrow’s success factors: venues ‘going digital’, new formats, changing business models… It’s going to be the sort of event where you come away buzzing with ideas for your own business," says Kai Hattendorf, UFI Managing Director.
"We are proud to host this year’s UFI European Conference at our home base in Cologne. As a company, we ‘promise to energise’ the business of our customers. By hosting UFI’s biggest event in Europe this year, we want to do our part in energizing the discussion and dialogue about what is driving the future of the exhibition industry", says Gerald Böse, CEO Koelnmesse. With his help of David Boon, conference moderator and General Manager of International Business Development for Brussels Expo, the delegates will swap practical insights with international peers and learn from some of the leading industry experts from Europe, the US, and Asia.