interzum: New online services for architects and designers
interzum provides new online services for architects, designers and interior designers: With a blog and regular posts on Facebook, interzum is stirring interest in the many and varied inspiring design ideas that can be expected at the 2017 edition of the trade fair.
interzum is the international fair for the furniture and interior construction industries' supplying sections. Needless to say, the trade fair is a must-attend event for the furniture industry. At the same time, interzum in May 2017 will once again also attract many architects, designers and interior designers to the Rhine. Materials, furniture components and textiles have always offered numerous sources of inspiration for these creative professionals. And from today, they can find out about the highlights of the event even in the run-up to it with the new online offering from interzum.
"Form follows function"
"Form follows function" is one of the well-known principles in design and these three words encapsulate the relevance of the furniture and interior construction industries' supplying sections who, with their new ideas and materials, provide the framework for modern furniture design. This fact also explains why interzum is so popular with architects, designers and interior designers. The trade fair is where they find sources of inspiration for the design of future living spaces and can familiarise themselves with current trends.
In order to offer this target group something extra in terms of market orientation and information even while still in the run-up to the event, Koelnmesse has created a news blog. From the homepage at www.interzum.com, visitors can navigate to the blog, where interesting news about the fair and its exhibitors is provided. With posts about trends and products as well as interviews with prestigious key players, the reader gains exclusive insights into the fair and developments in the industry. New materials and technical solutions in interior design and surprising designs from young, up-and-coming designers - thanks to the internet service, sources of inspiration for the coming event are available right now and visitors can plan their visit in a targeted manner.
"We want to offer an extra service with the blog - and demonstrate how relevant interzum is to creative professionals in the interior design industry", says Matthias Pollmann, interzum Project Manager at Koelnmesse. "For a few days, everything that represents innovation can be found in one place - in Cologne. This concentration is unique, as is the range of opportunities to interact with all of the key players in the industry." The new online service will be supported by activities on Facebook, which likewise run throughout the year and present new products in a way that makes best use of the medium.