Industry-focused "UFI Blog" revamped
UFI, the Global Association of the Exhibition Industry, launched its revamped industry-focused blog, "UFI Blog". This newly redesigned blog offers quick and easy access to articles on trending topics and features, and direct access to an online community of industry peers.
UFI’s blog features a variety of in-house contributions and guest blogs from industry experts, with content covering the exhibition industry in the Americas, Asia-Pacific, Europe and the Middle East-Africa, as well as topics around Digital Innovation, Human Resources, Marketing, Operations & Services and Sustainable Development. The blog encourages best practices sharing and presents UFI updates and research.
For starters, the performance and responsiveness of the blog have been optimised for use across all devices. The layout has been redesigned to be more user friendly and easier to navigate, facilitating the discovery of hot new topics and also permitting users to delve into the UFI blog archives. In addition, content has been tagged and categorised, and a new search function allows users to search articles and other content by author or category. Lastly, Search Engine Optimization (SEO) methods have been applied, RSS feeds activated and enhanced social media shares created.