in-store asia drawed some 7.600 visitors
According to the organisers, the 11th in-store asia was the "most successful" in its history. 150 exhibitors from six countries participated, around 7,600 professional visitors came to the Bombay Exhibition Centre to obtain information on the latest products and solutions aimed specifically at the Indian retail sector.
The trade fair was accompanied by a 2-day congress with top-class programme under the heading "Re-imagining the store”, and also by the 10th presentation of the renowned VM&RD Retail Design Awards and the VM Challenge, the top event in the Indian visual marketing scene. The exhibition was spread over 12,000+ sqm of exhibit space with over 150+ exhibitors showcasing their products and services in POP Display, Shopper Marketing, Retail technology, Signage & Digital Printer, Retail Design, VM& Props, Lighting, Fixture, Material & Equipment.
The convention held on 22nd and 23rd Feb 2018, and was attended by over 240 senior professionals including brand owners, retail heads, shopper marketing agencies, retail designers, visual merchandisers, fit-out service provider from the Indian subcontinent. The sessions were represented by around 20 industry professionals, both from the Indian and abroad, shared their expertise in the domain of Digital Enabled Retail Environments, Retail Design, Visual Merchandising, Design Innovations, Retail Research, Shopper Marketing and Retail Director and Principal Interaction Designer, Experiential Design Lab.
The next in-store asia will be held at the Indian Exposition Mart in Delhi/India from 14 to 16 March 2019.