IMEX: More senior hosted buyers
Altogether close to 9,000 hosted buyers and visitors attended the IMEX event this year and the number of individual appointments and stand presentations increased by 9 per cent to 57,000.
In addition, 1200 group appointments were made leading to an additional 10,000 interactions. Over 53 per cent of appointments had profiles attached. Ray Bloom, Chairman of the IMEX Group, commented: “Our own approach to IMEX in Frankfurt this year has been based on investment and innovation. We have invested substantially in bringing more senior hosted buyers into the show for longer periods of time while giving them flexibility to make the most of the opportunities to meet their own needs. At the same time throughout the show, from education to hosted buyer services, there have been many important innovations as we continually strive to help exhibitors, buyers and visitors achieve their objectives.”
The investment in offering European hosted buyers the option of an extra day at the show with a two night programme was well received. It brought many buyers on to the show floor for longer as well as giving them the chance to take in more education and networking activities. Together with the additional hosted buyers, these innovations helped to increase the business opportunities in the hall. Monday was a busy day of education and meetings. The first PCMA Business School in Europe added a new high level strand to the education programme. After Exclusively Corporate@IMEX nearly 90 corporate buyers, with a combined annual meetings and events budgets in the region of $200 million, visited the show floor on Tuesday along with more than 300 association executives who had taken part in Association Day & Evening.
Ray Bloom added: “With several partner organisations holding meetings here as well, around 1200 people took part in events on Monday at IMEX in Frankfurt. It has become another very busy day even before the show opens.” 40 politicians and political advisers were at IMEX on Tuesday for the Politicians Forum at which Hon Minister Stuart Ayres, Minister for Trade, Tourism and Major Events for New South Wales, Australia delivered the keynote address. A group of ISES (International Special Events Society) members also came to the show from all across the world before going to Scotland for their Global Event Summit.
There were several significant innovations in the continually evolving IMEX education programme. TED-style talks on Trends and Future-Think were brought to the show by the Swedish Network of Convention Bureaus, and Play With A Purpose brought its Play Room to IMEX in Frankfurt for the first time. A special early morning Sharing Economy discussion was part of a series on this theme. All these new sessions proved highly engaging. Business is Personal, also a new theme for the show, met buyers’ personal needs, developing confidence, health and wellbeing. It featured educations sessions, the new Be Well Lounge sessions and the IMEXrun, inspired by Rio de Janeiro which attracted 800 registered participants.
Networking is part of the essence of IMEX. To ensure that buyers have more opportunities to meet their peers through the show - rather than leave it to luck - the IMEX Group has been trialling the use of a networking matching system - Zenvoy.com. This uses demographic data to suggest matches between like-minded peers before the show.After successful trials with association delegates in America and also with Association Day and Exclusively Corporate delegates in Frankfurt, IMEX plans to roll this out to all hosted buyers at IMEX America 2016. Next year’s IMEX in Frankfurt will take place from 16 – 18 May 2017.