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IFRA: Returning to Berlin in 2017



Under the motto "Make Publishing Successful", the IFRA World Publishing Expo and the new parallel DCX Digital Content Expo will come to Berlin in 2017.

 - In 2017 IFRA World Publishing Expo will be returning to Berlin.
© Rolf Handke /
In 2017 IFRA World Publishing Expo will be returning to Berlin.

For 46 years, news media professionals from all over the world have gathered at Expo, organised by the World Association of Newspapers and News Publishers (WAN-IFRA). From 10-12 October they came together in the Austrian capital of Vienna. WAN-IFRA announced that the association has entered into a joint venture with børding Holding GmbH (børding messe) to co-organise IFRA World Publishing Expo and the DCX Digital Content Expo, starting next year. The two shows are scheduled to take place from 9 to 11 October 2017 under one roof at the Messe Berlin exhibition centre. Visitors will have access to both Expos with a single entry ticket.

Berlin, named one of the top 15 cities in the Innovation Cities Global Index, was the site of World Publishing Expo in 2013. That show attracted more than 8500 visitors from 90 countries and 267 exhibiting companies. Indeed, the capital of Germany is increasingly a popular destination today for both events and visitors. And it is an ideal city to launch the new exhibition concept that will feature more of the personalised services and highlights that WAN-IFRA introduced at this year’s Expo – benefitting both media professionals and media providers. The show will clearly reflect the diversified strategies, products and solutions where news publishers are active today and in the future – both in print and digital.

Mastering the irreversible changes of digitisation

The common theme of both exhibitions describes a core issue confronting many publishing managers, as Alexander R. Petsch, Managing Director of the Publishing Exhibition, explains: "The burning issue of securing sustainable business models is chief among publishers and journalists. With the two exhibitions, we aim to help master the irreversible changes that digitisation has brought about." Manfred Werfel, Deputy CEO of WAN-IFRA, adds: "The Expo is the annual industry gathering for international news media experts and providers to not only discuss and investigate the latest technology solutions and services, but also to network and benchmark their strategic imperatives. The concept of two parallel exhibitions, each with a different focus, will indeed expand the range of topics covered."

The IFRA World Publishing Expo offers the possibility to explore all aspects of producing content across the entire organisation – from content creation to production to distribution. Publishers get the opportunity to obtain first-hand information about international developments. The DCX Digital Content Expo is dedicated to products and services for digital activities: It provides an overview of the solutions available on the market, from content strategy and digital production, up to monetisation.


WAN-IFRA is the World Association of Newspapers and News Pubishers. It represents more than 18,000 publications, 15,000 online sites as well as more than 3000 news publishing companies in 120 countries. WAN-IFRA'smission is to defend and promote press freedom, promote quality journalism and editorial integrity, and clear the way to innovation and help independent news publishing companies to succeed in their transformation process, increase their business and perform their crucial role in open societies. WAN-IFRA offers its members a broad spectrum of specialised events, publications and research reports. It is also the worldwide platform for ideas, information and experience.