Sonntag, 18. März 2018

Hotel guests getting more sophisticated


Sustainable, digital and unique – key concepts for the hotel of the future at Internorga


Hotels at popular destinations are flourishing and the number of bed-nights is rising. Numerous exhibitors present their product innovations and current trends for the hospitality industry at Internorga. The stands in Halls B5 and B7 showcase a wide range of ideas for hotels great and small, and for individual properties.

 - Tremendous bandwidth of forward-looking innovations: Internorga 2018 showcases latest hotel trends.
© Hamburg Messe und Congress / Katrin Neuhauser
Tremendous bandwidth of forward-looking innovations: Internorga 2018 showcases latest hotel trends.

“Individuality, authenticity and storytelling are the key concepts for the hotel of the future,” says Interior Architect Corinna Kretschmar-Joehnk. “Hotel guests are getting more sophisticated. They can look at any number of hotels online and compare them with one another. That makes it all the more important for hotels to offer their guests something new, and to stand out clearly from the rest of the market.”

The hotel sector has discovered Scandinavian hospitality, better known as the Danish lifestyle feeling “hygge”, and sustainability. Both of these are reflected in furnishings and fittings, and in the overall concept. Natural colours, shapes and materials have a calming effect and generate a feelgood atmosphere. That is why hotels of all kinds – not just the explicitly sustainable hotels – are going for natural stone, wood, organic textiles, and solar modules. Other key factors are production locations and manufacturing processes, which are becoming more and more important in connection with the environment and responsible use of natural resources. Trade visitors at Internorga 2018 can meet manufacturers of water and energy saving systems, and get a first-hand impression of beds, mattresses and fabrics made of natural materials, from leading suppliers. They can see ideas provided by a range of interior designers for new natural feelgood interior decoration concepts based on sustainable raw materials.

Purist or playful

“In” is whatever people like and whatever appeals to the target group. “Prior target group definition is essential to creation of the overall concept. Things are no longer as simple as they used to be – the borders are blurring between city hotel and holiday hotel,” says Interior Architect Corinna Kretschmar-Joehnk. What matters and makes difference in the hospitality industry are design and colour – that could mean minimalist purism in white, or a playful, cosy atmosphere. Unique design elements help to tell stories, and generate excitement among guests, and that is reflected in the social media. “What counts is the right script – and that certainly applies to the hotel sector. Hotels have to create a story about the place, the brand and the hotel history, and that needs to be thought out in detail,” adds Corinna Kretschmar-Joehnk. Hotel operators can get inspiration for unique Instagram moments from exhibitors presenting luxurious special editions. For example there are suppliers of cable-free lighting concepts, for stunning presentation of the property, giving a special setting for that ideal Instagram photo.

Digitisation is a part of it

Use of digital media is becoming more and more important to hoteliers as a stand-out feature. Booking options, cash register systems, digital room service, keylock systems and big data are just some of the relevant aspects coming into hotel management. Internorga shows a tremendous bandwidth of forward-looking innovations, and presents innovations from various business sectors under one roof. Hoteliers can find out about efficient in-house digitisation in discussion with exhibitors of digital software solutions, trade fair organiser Hamburg Messe announces.