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Higher level, larger scale: Craft Beer China 2017

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2017-01-27

A must-see event for the Craft Beer Industry: With a higher level and a larger scale, Craft Beer China 2017 Conference & Exhibition (CBCE) will take place on 17-19 May, 2017 at the Shanghai World Expo Exhibition & Convention Center.

 - Tasting the flavour: CRAFT BEER CHINA 2017 Conference & Exhibition (CBCE) will take place on 17-19 May, 2017 at the Shanghai World Expo Exhibition & Convention Center.
© NürnbergMesse China
Tasting the flavour: CRAFT BEER CHINA 2017 Conference & Exhibition (CBCE) will take place on 17-19 May, 2017 at the Shanghai World Expo Exhibition & Convention Center.

Professionals will have more opportunities to share views with acclaimed experts and industrial leaders. Besides, it will showcase the whole craft beer industry chain from raw materials, production equipment and technologies, to packaging technologies and design, as well as logistics, warehousing and nightclub facilities. Meanwhile, the brand-new craft beer community will enable visitors and craft beer lovers to taste a great variety of hand-picked craft beer brands.

"Craft Beer Community"

In order to help the craft beer breweries to build up their brands and develop more sales channels, Craft Beer China will launch Craft Beer Community onsite in 2017. The Craft Beer Community will be carefully arranged to create a cozy craft beer atmosphere. While you may taste every kind of beer the brewers can explain about the brand background and story of their beer and especially about their needs and ideas.

More than 30 high-level seminars

By the base of the rich exhibition resources of NürnbergMesse Group, CBCE will host a series of professional and authoritative seminars and colorful activities. According to Ms. Zhang Heng, project director of the organizer, CBCE 2017 will have more than 30 high-level seminars and invite more than 30 craft beer leaders and experts, including BA’s CEO Bob Pease from America, Brussels Beer Challenge’s Chairman Luc De Raedemaker, and professors from German-based Doemens, to discuss about topics such as raw materials for craft beer, ingredient preparation, fermentation, storage, filtration, canning, marketing and special brewing techniques.

Background

Craft Beer China 2017 Conference & Exhibition (CBCE), jointly organized by NürnbergMesse China Co., Ltd. and The Beer Link, is an influential international event for the craft beer domestic as well as for the international industry players. As a part of the Beviale Family that is leaded by the internationaly well known BrauBeviale in Nuremberg, CBCE enjoies this strong background and knowledge in the beer and bevereage industry. The first edition of CBCE was successfully held from May 26 to 27, 2016 at Pullman Shanghai South Hotel. Apart from the enriching convention and exhibition, a series of exciting activities were also concurrently held: visits to breweries, sales promotion and book signings as well as a, cruise tour along the Huangpu River and beer tastings. The event attracted experienced brewers and beer tasters as well as established craft beer producers and suppliers. All of them gave a high reputation to CBCE which actaully is an exklusive platform for the craft beer indutry in China.

http://www.cbcechina.com/