"Future-Proof Exhibitions" in Verona
"Future-Proof Exhibitions" will be the main theme for the 2018 UFI European Conference. With focus on changing event formats, consolidation, digital transition, and security, the exhibition industry event will be held in Verona, Italy, from 2-4 May, and hosted by Veronafiere.
The conference will bring together industry leaders from across Europe and around the globe to support exhibition organisers, as well as venues and suppliers, on how to make their events future-proof. The exhibition industry’s landscape is shifting – traditional trade shows have become exhibitions, and in recent years have added conference and digital elements to serve their customers’ expanding and changing needs. In parallel, and driven by a need from digital communities to meet face to face, hybrid formats have evolved – part festival, past conference, part exhibition.
Conference sessions will focus on changing event formats, on the continuing trend of consolidation in our industry, on the digital transitions, and exhibitions and event security. The programme will provide a mix of presentations and panels, together with “deep dive” sessions where participants can explore in greater detail single issues in smaller groups.