Fruit Logistica: Fresh opportunities through hi-tech processing
Visitors to next year's Fruit Logistica, the leading global fresh produce industry trade fair, which takes place in Berlin on 7-9 February 2018, are eager to learn how technology – from research into new varieties to hi-tech processing equipment – can boost product quality. They are also searching for the next big thing, the product that might emulate recent success stories like avocados, blueberries and sweet potatoes.
Fruit Logistica Global Brand Manager Wilfried Wollbold comments: “As consumers become more interested in eating healthily, fresh produce suppliers and their service providers have an enormous opportunity to satisfy that demand. To do so, however, they must show that they can offer buyers tasty, high-quality products that are also convenient, safe, readily available and, in many cases, sourced ethically and sustainably." Avocados are perhaps the best example of how such innovation is combining with other improvements, like year-round availability, to drive up consumption. For example, a Belgian importer has bought into new sorting and packaging technology to ensure better results. Those improvements have helped all Europe's major markets to register double-digit growth in avocado import value over the past five years (ITC data).
Fruit Logistica 2018 will also illustrate how the same upward trend is being noted for other products like mangoes and papayas, driven by technological improvement. For more mainstream items like apples, meanwhile, the introduction of better technology is equally important. Fruit Logistica 2018 will offer plenty of inspiration to those hoping to expand, diversify or simply make a start in the fresh fruit and vegetable business.