Sonntag, 18. März 2018

Exhibition industry expects solid growth in 2018



The 20th edition of UFI's Global Barometer for the exhibition industry reports strong results for 2017 and very good prospects for 2018 in terms of turnover growth. The top business issues remain the state of the economy in home markets, and global economic development - the first one rising in importance, the latter one's importance declining.

 - Around the globe, the exhibition industry expects solid growth in 2018.
© Boris Wettig /
Around the globe, the exhibition industry expects solid growth in 2018.

Results also indicate that a very large majority of companies is looking to develop new activities, while a significant proportion is also considering investments in new geographical markets. Revenue generated from new business models is expected to grow considerably in the coming years as the exhibition industry embraces evolving business models. The 20th edition of the barometer added three new partners to UFI's semi-annual industry research: EEAA (The Exhibition and Event Association of Australasia), IECA (Indonesia Exhibition Companies Association) and MFTA (Macau Fair Trade Association).

The research presents a global overview of industry data, broken down into company types and 17 separate market profiles. This edition’s data is based on input from a record 290 participants from 53 countries and regions. "Globally, the exhibition industry is growing at a healthy rate. Companies around the world are looking into expanding their activities within and beyond their present activities and geographic borders. In parallel, new business models are under development, and many players in the industry expect them to deliver a relevant share of their company's revenues in the coming years", says Kai Hattendorf, UFI Managing Director / CEO. The full results can be downloaded at