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EuroShop goes India: Cooperation with In-store Asia



EuroShop Düsseldorf, the international trade fair for all investment needs in the retail sector, is entering the Indian market. Messe Düsseldorf has sealed a long-term cooperation deal with In-store Asia organiser, Thought Shows & Events Pvt Ltd.

 - The upcoming Euroshop trade fair will take place on 5-9 March, 2017 in Düsseldorf.
© Messe Düsseldorf / ctillmann
The upcoming Euroshop trade fair will take place on 5-9 March, 2017 in Düsseldorf.

Together they have formed a new company with equal participation between Messe Düsseldorf India Ltd. and In-store Asia called Excosa. Under Excosa all Retail Design and In-store Marketing domain related events will be conducted. From February 2018 on, In-Store Asia will be organised annually in alternating locations between New Delhi and Mumbai.

In-store Asia is the largest Retail Fair for Retail Design and In-store Marketing in the Indian sub-continent and has been instrumental in bringing the Indian Retail Design and In-store Marketing community onto one platform and enable in keeping pace with global trends, innovations and developments for over a decade. “In-store Asia now joins the family of EuroShop, that has been the undisputed leader in this domain for the last five decades”, says Vasant Jante, Founder and Managing Director of In-store Asia.

For the trade fair organisers from Düsseldorf, the cooperation with the Indian trade fair is the ideal way to tap into India’s national retail scene. It is estimated that retail area in India’s top 7 metropolises will grow to 4.3 million square metres in the next 5 years. Hans Werner Reinhard, Managing Director Messe Düsseldorf, recalls: “We met Mr Jante during a EuroShop presentation in India in 2013. Then in 2015 we experienced In-store Asia live for the first time, and we were really impressed with the fair. More than 5,000 decision-makers from the industry, retail, architecture and banking sectors visit the event, and its offerings range from retail design, lighting, digital signage to POP displays and visual merchandising, as well as retail technology. From our very first meeting, we saw Mr Jante as a reliable partner, and we are excited to embark on this new collective journey. Excosa will enable us to gain a foothold in a highly exciting, aspiring retail market.”