Eurobike 2017: Digitalization with and without electric drive
Electrification of the bicycle is in full swing: For some time now, almost every product group has been available with electric drive - from city bikes to trekking bikes all the way through to mountain bikes. At the Eurobike in Friedrichshafen (August 30 to September 2, 2017), as a barometer of the bicycle industry, this development is becoming more and more evident, but this trend is far from over.
Topics such as digitalization, connectivity, and big data are increasingly becoming the focus of all industry stakeholders. The variety of e-bikes is not just about the areas of application. Designers can truly run riot with the new technical elements for bicycles. More and more providers are realizing that an e-bike can be visually more than a bike with a rechargeable battery and motor added on. The upcoming Eurobike will feature unusual designs that are only vaguely reminiscent of the classic bicycle. System integration is the catchphrase here - and we are not just talking about looks: All of the electrical features of the bicycle can be controlled using a control unit. This is not only technically possible but already being implemented. Linking with smartphones is of course also standard now.
Incidentally, a digital bike does not necessarily have to be an e-bike. Even without electric drive support, it is now possible to have a lot of electronics on a bicycle. Networking bicycles among one another in order to allow them to move more quickly and safely in rush-hour traffic, for example, is still a vision of the future, but it is already technically feasible.