Eurobike 2017: e-bike of the future in focus
What will the e-bike look like in the future? The answer from many manufacturers of e-bike drive systems is "like a bicycle.” What sounds easy is a challenge for the players in the e-bike market, as will also be demonstrated at the Eurobike in Friedrichshafen (August 30 to September 2, 2017).
Five years is a long time in innovation-driven industries. This becomes clear when one looks back at the history of e-bikes: Although the first e-bikes rolled into bicycle dealerships before the turn of the millennium, the biggest thrust in innovation and thus also what was required for an e-bike boom at the bike shop counter has only been able to be observed in the years after 2010. The pace of innovation will not be slowing down in the coming years either. An important development goal is to bring e-bikes and bicycles closer together again
Eurobike is one of the most important platforms for the e-bike market as the leading trade fair for the bicycle industry. "With more than 1350 exhibitors from some 50 countries in 2017, the Eurobike is again breaking all records. The Eurobike trend documents how the structure of the bicycle industry is currently changing. Visitors to the Eurobike will again see many new names among the exhibitors. Some of the companies which today rank among the market-defining companies in the bicycle scene were still rather unknown in the industry just a few years ago. In turn, some names that were quite prominent in recent decades are no longer present on the trade fair floor,” observes Stefan Reisinger, Eurobike Director at Messe Friedrichshafen. Eurobike 2017 is open from August 30 to September 2 from 9 AM to 6 PM daily. On the Business Days from Wednesday to Friday, the fair will only be open to trade visitors and accredited journalists.