EUROBIKE 2018

••• 10••• Messewelten Cargo bikes are the new focus at Eurobike Government and municipalities give the industry a powerful “push” forward offering incentives F reight-bearing bicycles or car- go bikes are a real hit in the bicycle market. Market observers report significant growth in this segment. In addition to innova- tions in design and technology, there are also various funding programms from the federal and state governments and munici- palities. With the new cargo area, Eurobike will be presenting the trending topic for the first time in Rothaus Hall A1, which is reserved for e-mobility solutions. Cargo bikes have long since been transformed from an insider tip in the eco-niche to an urban trend- setter. More and more families appreciate the practical bicycles with a cargo bed as a stylish sec- ond “car” or even a replacement for a first car. Logistics companies in turn are discovering cargo bikes more and more as an ingenious solution for the difficult last mile in urban environments. Market sources state that the sales volume last year was ap- proximately twice as high as in 2016. The 2018 trend points to a further increase: According to the latest edition of the “Bicycle Monitor”, a survey commissioned by Germany’s Federal Ministry of Transport and Digital Infrastruc- ture, some seven per cent of Ger- mans can imagine purchasing a cargo bike as their next bike. In recent years cargo bikes have picked up speed, not least thanks to electric drives that can be used to effortlessly carry a heavy pay- load, such as a family’s weekly groceries. The smart design of many cargo bike models and tech- nical innovations are also impor- tant sales impulses, but there are very specific financial incentives for cargo bike buyers in many localities. In Munich, for exam- ple, the purchase of commer- cially and privately used e-cargo bikes is awarded with an incen- tive amounting to 25 per cent of the price, paid from city coffers. Baden-Württemberg in turn subsi- dizes the purchase of cargo bikes with an electric motor with up to 4,000 euros when the vehicles are used commercially. This model is catching on: the Transport Com- mittee of Germany’s Bundestag is currently discussing whether there should be a purchase bo- nus nationwide for cargo bikes used commercially. An overview of the grant programms currently offered in Germany can be found on the internet portal www.car- gobike.jetzt. Cargo bikes are versatile vehicles for different purposes. Photo: EUROBIKE Friedrichshafen Fahrrad Essen mit Schwerpunkt E-Bike Neue Hallennummerierung und umfangreiches Begleitprogramm In rund sieben Monaten öffnet die Fahrrad Essen ihre Tore. Vom 21. bis 24. Februar 2019 zeigt die Fachmesse Neuigkei- ten der Branche. Im Zuge der Modernisierung der Messe Es- sen gilt erstmals die neue Hallennummerierung. Halle 4 (früher Halle 7) umfasst die Trend-Arena mit Herstellern, fahrradtouristischen Angebo- ten sowie dem E-Bike-Parcours, KidsParcours und der Fahrrad- Kreativwerkstatt. In der Trend- Arena findet kein direkter Verkauf statt, stattdessen präsentieren bekannte Hersteller ihre Pre- miummodelle für besonders an- spruchsvolle und sportliche Radfahrer. Schwerpunkt im An- gebot der Fahrrad Essen sind E- Bikes, außerdem gehören zum Messesortiment Kinderräder, Lastenräder, Mountainbikes, Rennräder und Trekkingbikes. In Halle 5 (früher Halle 6) erwarten die Besucher Fahrräder sowie Zubehör zum Verkauf. Für zu- sätzlichen Betrieb in der Halle sor- gen der Jedermann-Parcours, der Showtruck und die Trial-Show. Die Fahrrad Essen zeigt Trends. Foto: MESSE ESSEN Stage for start-ups at Eurobike With the Eurobike Start-up Academy and a new con- cept for young companies at the Eurobike Awards, Eurobike is offering an independent format to sup- port market entry of young market participants for the first time. On the day before the trade fair starts (Saturday, 7 July), the finalists in the start-up catego- ry of the Eurobike Awards will present their compa- nies and their products live in a pitch event to indust- ry participants and a specialist jury. Immediately after the pitch event, the award winners will be an- nounced in the Start-up category. On Sunday, 8 July, it will be time for the young market participants to increase their expertise in the new Start-up Acade- my: successful as well as failed start-ups from the bi- cycle scene will be used to explain how to prevail on the market and what mistakes it is essential to avoid. Ammerländer Versicherung VVaG www.ammerlaender- versicherung.de Foyer West • Stand: 215 Bundesfachschule Zweirad www.rhein-main-campus.de Foyer West • Stand: 111 EAL GmbH www.eal-vertrieb.com Halle: A2 • Stand: 212 M1 Sporttechnik GmbH & Co. KG www.m1-sporttechnik.de Halle: A1 Stand: 503 Freigelände Ost Stand: O/208 TriEye as www.trieye.com Freigelände West • Stand: A6/4 Woodfender Spritzschutz Manufaktur www.woodfender.de Halle: A2 • Stand: 406 XeNTIS Composite GmbH www.xentis.com Halle: B4 • Stand: 308 Nichtaussteller: Sena Europe www.sena.com Messetelegramm Anzeige Impressum EUROBIKE 2018 Verlag: CONNEX Print & Multimedia AG Große Packhofstraße 27/28 · 30159 Hannover Telefon: +49 511 830936 · Telefax: +49 511 56364608 E-Mail: connex@die-messe.de · Internet: www.die-messe.de Auflage IVW-geprüft. Auflagengruppe: C Redaktion: Cyrus Salimi-Asl Verantwortlich für den Anzeigenteil: Tina Wedekind Druck: Druckzentrum Neckar-Alb, 72764 Reutlingen MESSEJOURNAL DIE MESSE