BIOFACH 2018

•••6••• Messewelten More space for next gen organic products Biofach organiser adds two additional halls – major focus on generational transition A t this year’s Biofach, even more exhibitors than in 2017 will be present to help to show- case the diversity of the global or- ganic industry – which is why two extra halls, halls 4A and 8, are be- ing used this time. “Thanks to the addition of two extra halls (4A and 8) and there- fore significantly more exhibitors, visitors will have the opportu- nity to discover and experience an even wider and more diverse range of organic products at our exhibition centre in 2018,” stress- es Biofach and Vivaness Executive Director Danila Brunner. Product diversity across ten halls “The world-leading trade fair promises a multifaceted focal theme and a practice-oriented, fact-based congress as well as product diversity across ten halls (including Vivaness),” she says. The organic industry’s first major event of the year will be focusing on the theme “Next Generation” this time round. This means that, among other things, the industry will be discussing which ideas the “next generation of the organic industry” should use to further develop the organic movement in production and on the market, and how the generational transi- tion can be shaped successfully. The topics here will range from the political agenda of the new generation to passing on the ba- ton and successors at companies to trends among start-ups and in civil society. Another thing that will be discussed is what conclu- sions the young generation will draw from promises made by past programmes and from strategy implementation of the past with regard to their plans and commu- nication in the future. Together with the Vivaness Con- gress, the Biofach Congress forms the knowledge transfer and networking event of the or- ganic world. In 2018, it is once again being held at the same time as Biofach, from 14 to 17 Febru- ary, and will see industry repre- sentatives from around the world come together to discuss relevant and practice-oriented topics, learn from each other and share knowledge. The Biofach and Vi- vaness congresses draw great interest from all the market play- ers every year too. In 2017, the industry and knowledge forums, which included over 120 different events altogether, were attended by a total of over 8,000. The Bio- fach Congress is divided into top- ics and forums. In addition to the 2018 general main topic “Next Generation”, these include the Biofach Forum, the Sustainabil- ity Forum, the Politics Forum, the Science Forum and the Fachhan- dels Forum. At Biofach, even more exhibitors will showcase the diversity of the global organic industry – which is why two extra halls, halls 4A and 8, are being used this time. Photo: NuernbergMesse / Katrin Heim Let s talk Vivaness to premiere in hall 7A The area “Let’s talk Vivaness” is aimed at service pro- viders who fill an informative role in the natural cos- metics industry and play an active part in shaping it. Such providers include certification bodies, associa- tions, institutions and media organizations, for exam- ple. By bringing the expertise of these various organ- izations together in one place, “Let’s talk Vivaness” will give visitors one main area where they can go to find out information and exchange ideas with indus- try players. The area will be completed by a commu- nication and eating area with space for people to sit down and have a discussion. At the Vivaness trade fair, further highlights will include the Vivaness Con- gress, the Novelty Stand with the Vivaness Best New Product Award, the “Young Innovative Companies” pavilion, which will feature ten German companies and is being supported by the German Federal Minis- try for Economic Affairs and Energy (BMWi), and the special area Breeze, which will have about 20 partici- pants from other countries. The industry’s current issues cover a wide range of areas – and so will the topics of the 2018 Vivaness Congress. The topics dis- cussed will be split into four main categories, which are markets and analyses, trade and sales, consumer insights and communication, as well as design, pack- aging and performance. Continued from page 1