28 March 2024 
 
5 March 2018

New three-track programme format in Shanghai

On 14-16 May in Shanghai, Fresh Produce Forum China (FPFC) returns with a new three-track programme format over three days, bringing China Fruit Logistica visitors a powerful mix of high-level discussions on the hot topics, expert talks on the 'how-to' of the business, and live interviews on the latest innovations and industry trends.

Photo: Jazzdiver / pixelio.dePhoto: Jazzdiver / pixelio.de
In Shanghai, Fresh Produce Forum China (FPFC) returns with a new three-track programme format on 14-16 May, 2018.
Sessions on the FPFC Keynote Stage will focus on the big issues, including the future for Chinese brands, the changing shape of the China market, and the impact of New Retail for the country’s fresh produce business. Also featured are a series of regional showcase sessions zoning in on some of China’s fast-developing provinces in terms of production and marketing as well as category spotlights covering the rapidly emerging products in the China market.

The FPFC Expert Stage is organised into three themed days. Day One focuses on Production, with expert talks on a wide range of subjects from varietal development to covered cropping. Day Two turns the spotlight on Packaging & Marketing, looking at everything from sorting and grading solutions to how to use packaging for better merchandising of products. Day Three’s programme is dedicated to Logistics & Cold Chain, from the latest advances in controlled atmosphere technology to the best methods for developing ripening systems. Meanwhile, visitors can stop by the FPFC Media Studio, where there will a stream of quick-fire live interviews with key industry figures covering a range of market developments and innovations. From national and regional associations discussing industry initiatives to exhibitors providing updates on the latest product launches, there will be plenty for visitors to take in.

http://www.chinafruitlogistica.cn

 

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8 March 2018

Fruit Logistica 2018 with some 77,000 visitors

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