26 April 2018 
18 April 2017

New trade fair: Integrated Automation, Motion & Drives

As of next year, Deutsche Messe, the organizer of Hannover Messe, will merge the event's annual Industrial Automation (IA) fair with the biennial Motion, Drive & Automation (MDA). The new flagship tradeshow will be called Integrated Automation, Motion & Drives (IAMD).

Photo: Deutsche MessePhoto: Deutsche Messe
Dr. Gunther Kegel (ZVEI), Dr. Jochen Köckler (Deutsche Messe) and Christian H. Kienzle (VDMA) announced the new IAMD
IAMD will feature the full range of industrial automation, transmission and fluid power solutions. Industry 4.0 is increasingly blurring the lines between the various sectors of industry, while innovation cycles continue to get shorter. These are trends that manufacturers around the world cannot afford to ignore, no matter how large or small. Hannover Messe, too, is adapting to this new reality. Up to now, transmission and fluid power technologies have been featured at the fair on a biennial basis. “But the marketplace has changed”, reports Deutsche Messe Managing Board member Dr. Jochen Köckler. “In the digital age, new products are reaching the market stage much more quickly, with the result that companies want to showcase them at shorter intervals. That's why we've decided to feature transmission and fluid power technologies annually from 2018 on”, he explains.

New market trend: Cross-sector and cross-platform solutions

“From a technology standpoint, the Industrial Automation and MDA shows have been converging for a number of years now”, Köckler remarks. “This merger reflects the reality of today's market environment, which increasingly favors cross-sector and cross-platform solutions as well as digitally integrated products. It also further bolsters Hannover Messe's position as the world's number one Industry 4.0 tradeshow. Like no other fair, Hannover Messe showcases complete Industry 4.0 solutions – everything from smart components to cloud-based data management, not just the individual building blocks.”

IAMD to build worldwide presence

Deutsche Messe plans to roll out the IAMD brand to key markets around the globe. This will open up further opportunities for companies wishing to export to emerging and fast-growing economies with an enhanced need for automation solutions, such as China. Deutsche Messe's existing offshoot tradeshows in China, Canada, the US and Turkey will be successively restructured and rebranded in line with the parent event in Germany. The company also has plans to establish IAMD shows in other key markets.


More news about "Hannover Messe":

19 March 2018

Hannover Messe: Decentralized energy supply

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22 January 2018

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23 October 2017

First-ever HANNOVER MESSE USA in September 2018

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28 September 2017

Hannover Messe: Industrie 4.0 reaches next stage

The interplay between automation and energy, IT platforms and artificial intelligence is driving the digital transformation of industry. With the lead theme "Integrated Industry - Connect & Collaborate", Hannover Messe 2018 spotlights the potential of this development. (more…)

6 September 2017

Hannover Messe USA to premiere in September 2018

The world's leading trade show for industrial technology is spreading its wings. In September of 2018, Deutsche Messe is staging its first-ever Hannover Messe in the USA, the German trade fair organizer announces. The new trade fair is expected to attract some 550 exhibitors and more than 100,000 visitors and will occupy about 130,000 square feet of display space. (more…)

6 April 2017

CeMAT with logistics 4.0 at HANNOVER MESSE

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30 March 2017

Innovative lightweight solutions at HANNOVER MESSE

The "Lightweighting in Baden-Württemberg" pavilion in Hall 6 ranks among the big highlights at the Industrial Supply show at this year's HANNOVER MESSE. From 24 to 28 April 2017, 10 companies from the German state of Baden-Württemberg will be showcasing their latest lightweight solutions on the pavilion's 220 square meters (2,370 sq. ft) of display space. (more…)

2 March 2017

CeMAT 2018: Strong partnership with HANNOVER MESSE

Next year's CeMAT will take place at the Hannover Exhibition Center, in conjunction with HANNOVER MESSE, the trade fair for industrial technology. From April 23 to 27, 2017, the CeMAT puts intralogistics for smart factories in focus. (more…)


09/05/2018 - 11/05/2018 in Beijing
Industrial Automation Motion & Drives Beijing
The most influential industrial automation event in Northern China
09/05/2018 - 11/05/2018 in Beijing
Integrated Automation Motion & Drives Beijing
15/05/2018 - 17/05/2018 in Wien
16/05/2018 - 16/05/2018 in Leverkusen
MSR-Spezialmesse Rheinland
16/05/2018 - 19/05/2018 in Bangkok
MTA - Manufacturing Technolgy Asia
The International Precision Engineering, Machine Tool and Metalworking Exhibition & Conference
22/05/2018 - 24/05/2018 in Parma
SPS IPC Drives Italia
The Italian key event for industrial automation & digitalization


Next date of the fair Hannover Messe: 01/04/2019 - 05/04/2019

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