EMO expands communication with Chinese customers
EMO organizer VDW expands its communication with Chinese customers: Since mid-February 2017, the EMO's WeChat account is online. The subscription account enables users to publish information three times a week.
"The VDW is opening it for EMO exhibitors as well, who can inform the Chinese customers about their presence at the fair free of charge," says Dr. Wilfried Schäfer, Executive Director of the EMO's organiser, the VDW. The focus here is on trends in the international machine tool industry, exhibitors and products at the EMO Hannover, interesting fringe events for the Chinese visitors, news of the preparations ongoing for the EMO, tips for how to get there and accommodation, the tour programme at the fair, Chinese delegations, and much, much more. Participation is free of charge for exhibitors if the information is supplied in the Chinese language.
With a machine tool production output of over 16 billion euros a year, China is the largest manufacturing nation, and with a consumption of more than 21 billion euros the world's biggest market as well. Chinese exhibitors and trade visitors also rank among the EMO Hannover's top customers. More than 100 Chinese exhibitors have already registered for the next event. From 18 to 23 September 2017, international manufacturers of production technology will be spotlighting "Connecting systems for intelligent production" at the EMO Hannover 2017.