Sonntag, 21. Januar 2018

Dynamic markets at MEDICA 2016



Top decision-makers in the healthcare business meet in Düsseldorf again in the middle of November at the medical trade fair, MEDICA 2016, (scheduled date: 14 until 17 November 2016; Monday to Thursday).

 - The healthcare business meets in Düsseldorf in the middle of November at the medical trade fair, MEDICA 2016.
© Messe Düsseldorf
The healthcare business meets in Düsseldorf in the middle of November at the medical trade fair, MEDICA 2016.

"The course of registrations up until now is showing that the incredibly high level of participation seen in the previous year can be expected again, thereby indicating a high level of satisfaction among exhibitors with the new schedule of the event, running from Monday to Thursday,” explains Joachim Schäfer, managing director of Messe Düsseldorf.

He is also pleased about the development of the trade fair for medical technology suppliers being held in parallel, COMPAMED. "Here as well, the change of schedule has been positively accepted by the exhibitors, and the extension of COMPAMED by an additional day has been expressly welcomed. This can also be seen by a high rate of repeat bookings. Once again, we expect a turnout of more than 800 exhibitors in the fully booked COMPAMED halls, 8a and 8b." Concerning innovations, the medical market at the moment is characterised by a special dynamic of important supplier trends.

The digitalisation of healthcare is progressing at an unstoppable rate, and this concerns all fields, outpatient and clinical care, as well as patients and physicians alike. With reference to Germany, the latest enacted E-health Act should ensure that the networking of stakeholders within the scope of the healthcare process is considerably optimised by means of a more effective collection and utilization of patient data – at least this has been stated as its clear goal. The predominant "digital patchwork" up until now pertaining to intrinsically sophisticated, but poorly compatible solutions could now be woven into a better overall system using a better integration of data.

Innovations and forums

MEDICA 2016 visitors will be able to see for themselves what the digital future in the healthcare sector will be like via the exhibitors’ many innovations as well as the lectures and presentations at the MEDICA Connected Healthcare Forum (with the MEDICA App Competition) or the MEDICA Health IT Forum (each in hall 15).

In particular, “wearables” and smartphones in combination with special health apps, which can also be used by patients themselves, have the potential of becoming an indispensable element of networked health in the future. Numerous new products relating to this topic have been already presented at the MEDICA 2015, and countless other mobile health applications are currently under development, whereby many focus on cardiovascular diseases, diabetes as well as the remote monitoring of therapies. Here a particularly high level of user potential can be expected in the future with regard to patient numbers.

The topic of big data also continues to be a focus of visitors' interest. At its core, it has to do with compiling and evaluating enormous amounts of patient data in order to be able to gain knowledge with regard to the development of and effective therapy for certain diseases.

The MEDICA Econ Forum will also be dealing with the opportunities and consequences of healthcare digitalisation. The forum (in hall 15) has been firmly established as a platform for health policy dialogue, shown by the confirmations of prominent guests to again attend this year’s event.

Trend: The third dimension

Not only bits and bytes are affecting the healthcare business, however. Medical technology also has exciting topics to offer. At the moment, innovations for interventional procedures are seen as particularly important. In the case of modern surgery procedures, an "integrated" approach is in demand. Data deriving from medical imaging flows into the controls of surgical assistance systems. They can even be generated during surgery by imaging systems directly available in the operating theatre, ensuring that the intervention can take place in a precise and gentle manner. Here, above all, progress in the field of endoscopy and instruments for minimally invasive surgery translate into great benefit.

Currently, the third dimension is increasingly finding its way into operating theatres. In the case of so-called 3D laparoscopy systems, there are two image sensors that are precisely aligned with each other at the end of the endoscope, providing the surgeon with a lifelike endoscopic 3D image during the course of minimally invasive surgery.