Bologna Fiere wins 21st International Fair Poster
The jury of the 21st International Fair Poster Competition has announced the 2017 winner of this prestigious, one-of-a-kind design competition. A series of posters presented by Bologna Fiere (Italy) and designed by photographer Olivero Toscani Studio, was unanimously chosen as the Grand Award winner 2017.
This winning series of six posters was created to promote Cosmoprof, an exhibition targeting professionals in the cosmetics industry in several different countries. The jury considered this series of posters particularly creative. The 2nd place goes to the International Green Week 2017 by Messe Berlin (Germany) and the 3rd place to the Vietnam International Café Show – A cup of the world (South Korea). As the "Runner up", UBM India (India) is awarded for the trade fair India Nuclear Energy 2016. At the 84th UFI Global Congress that will be held on 1-4 November 2017 in Johannesburg, South Africa, the Grand Award winner will receive a unique statuette created by the Bulgarian sculptor, Yanko Nenov, in honour of their winning poster series. Certificates of recognition will be provided to all winners and the runner-up.
Even in today’s age of digitisation, posters still play an important role in the promotion of the exhibition industry. Organised by UFI, the Global Association of the Exhibition Industry, and International Fair Plovdiv (Bulgaria), this unique competition has been honouring exemplary contemporary poster art that promotes the international exhibition industry since 1997. For this year’s competition, trade fair organisers from all over the world submitted more than 100 posters and series of posters promoting specific shows in 17 countries. The jury evaluated all eligible posters based on the following assessment criteria: Interpretation of the exhibition topic; Design concept; Integrity and original presentation of the event’s technical parameters, dates, venue, exhibition name.