Beviale product family founded
NürnbergMesse founds the Beviale product family: Trade fairs in Russia, China and Italy will cover the entire beverage technology and craft beer process chain, the trade fair organizer announced.
A new family member at NürnbergMesse: The “Beviale Family” presented itself for the first time at BrauBeviale, which closed on 10 November in Nuremberg. “With the craft beer fairs in Italy and China, we are complementing our existing platforms for beverage technology, BrauBeviale in Nuremberg and Beviale Moscow, and at the same time opening up key growth markets for customers”, stated Dr. Roland Fleck and Peter Ottmann, CEOs of the NürnbergMesse Group, explaining the extended network. As is the case with the mother event BrauBeviale, the new craft beer trade fairs cover the complete beer production process chain – the entire spectrum from aromatic hops to beer taps.
“At BrauBeviale, we have for several years been offering exhibitors from the craft beer sector a highly successful forum. The first edition of Craft Beer China has shown that the theme is also meeting with great interest in growth markets”, says a satisfied Rolf Keller, Member of the Management Board NürnbergMesse. “We are adjusting the new events to the respective regional conditions. As a result, we are offering international exhibitors the opportunity to open up these regional markets.”
Craft Beer China
NürnbergMesse China organizes Craft Beer China in cooperation with a Chinese media company. Additional expertise is provided by a private training and consulting institute for the brewing, beverage and food sector. The next Craft Beer China in Shanghai will be held from 17 to 19 May 2017.
Craft Beer Italy
In addition to Craft Beer China, in future a further craft beer trade fair will complement the Beviale Family – and it will do so in the country of the “Dolce Vita”. From 22 to 23 November 2017, Craft Beer Italy will be held for the first time at the Talent Garden Milano Calabiana in Milan. Together with its partners, NürnbergMesse Italia is organizing a conference with a parallel specialist exhibition for the Italian craft beer scene. The event is placing the focus particularly on technologies, raw materials and marketing along with quality development and continuation training.
From raw material up to marketing
The spectrum of the new craft beer events begins with the raw materials, which are particularly diverse for craft beers: in addition to hops, malt and barley, breweries often use exotic ingredients such as herbs or berries. Accessories such as mashing or brewing kettles, filling and bottling plants are specially designed for smaller volumes, which are also suitable for home or amateur breweries. The specialization extends across logistics up to beer marketing, for example with the appropriate packaging and brand-specific beer tap systems.
Presentation of the Beviale Family at BrauBeviale