Anuga 2017: new focus on coffee, tea & co.
At Anuga 2017, coffee, tea & co. are being awarded their own platform for the first time, indeed under the trade show name "Anuga Hot Beverages". Until now hot drinks were covered in one trade show together with bread and bakery products. The new trade show is a reaction to the growing significance of this segment, organiser Koelnmesse states.
The new trade is meeting with great interest and will represent a diversified range of exhibitors from the coffee and tea scene in October.
The theme "cuisine" is also being re-defined at Anuga. To this end, the trade show "Anuga Culinary Concepts" is bundling cooking skills, technology, equipment and gastronomy concepts. Here, as in the previous years, the finals of the two established professional competitions, "Chef of the Year" and "Patissier of the Year", will once again take place. Customers from the out-of-home market have numerous points of contact here, which offer information, entertainment and contact to the stars of the cooking scene.
At the coming Anuga (7-11 November, 2017), a shopping basket that is full to the brim is awaiting the visitors from the retail trade and out-of-home market in fully-booked exhibition halls. Around 7,200 exhibitors from 100 countries will be presenting the global market offer of food and beverages throughout five days. As such Anuga 2017 has once again achieved its record result of 2015. Around 160,000 trade visitors from over 190 countries are awaited. 89 percent of the exhibitors and 69 percent of the visitors come from abroad. Anuga is the most important trade, sourcing and trend platform for the international food industry.