Ambiente 2018 more international than ever
At this year's Ambiente, trade visitors from more countries than ever before spent their time networking and ordering the latest products from all over the world for their companies. They also obtained worthwhile stimuli for a digital future.
Occupying an exhibition space of 308,000 square metres (gross), 4,441 exhibitors from 89 countries revealed the trends of this coming business year. 81 per cent  of all exhibitors came from outside Germany, making Ambiente the most international consumer goods trade fair of all times. The proportion of senior international decision-makers across all trade sectors had gone up by six per cent compared with last year, making up 60 per cent of visitors. It was the highest share ever recorded.
"This led to good export transactions and an excellent mood in the halls," the organiser Messe Frankfurt reports. In total, 134,600 buyers from 168 countries visited Frankfurt am Main to attend Ambiente. As expected, there were fewer German visitors in Frankfurt. This was partly due to changes in the German retail landscape, and partly because the event coincided with Carnival as well as school holidays in Germany’s southern states, while being dependent on the international trade fair calendar. The top ten visitor nations after Germany were Italy, China, France, the United States, the UK, the Netherlands, Spain, Turkey, Korea and Switzerland. Satisfaction ratings among visitors remained stable at an extremely high level of 96 per cent. Above-average growth in visitors’ numbers was recorded from China, Korea, Russia, the North African countries, South Africa, all of South America, Turkey, Lebanon and Cyprus. Next year’s Ambiente will be held from 8 to 12 February 2019 and will be focused very much on the Indian subcontinent.