3,000 visitors at ANUFOOD Eurasia
During the ANUFOOD Eurasia event from 14 to 16 April 2016 in Istanbul, around 3,000 trade visitors informed themselves about the spectrum of services of 119 providers from 12 countries.
"Together with our partner Reed Tüyap, despite the difficult geopolitical basic conditions, we were once again able to carry out a successful event with high quality exhibitors and trade visitors. Especially appreciated were our individual Matchmaking formats, for example, the international Supermarket Area. ANUFOOD Eurasia has thus positioned itself as an important business platform in the Eurasian market", explains Denis Steker, Vice President International of Koelnmesse GmbH. Ali Muharremoglu, CEO of Reed Tuyap Exhibitions, adds: "The Turkish food and beverage market continues on its growth course and has considerable charisma throughout the entire Eurasian region. Correspondingly high was the quality of visitors to the trade fair." ANUFOOD Eurasia is a cooperative project of Reed Tüyap, a joint venture of Reed Exhibitions and the Tüyap Fairs group, and Koelnmesse.
Entire spectrum of the food and beverage industry
119 Exhibitors from 12 countries presented their broad offering, including many renowned manufacturers and organisations of country pavilions, which showed the entire spectrum of the food and beverage industry. Thus, exhibitor groups from South Korea, Sri Lanka, the Czech Republic and Hungary were represented for the first time. Important top players from Turkey also participated. ANUFOOD Eurasia not only offers an overview of the Eurasian food market, but depicts the entire industry in all its diversity following the example of the leading Anuga trade fair in Cologne, from fine food, frozen foods, meat and dairy products, chilled and fresh foods to bread, baked goods, sweets, beverages, organic foods and Halal products to services & RetailTec, associations, organisations and IT service providers.
Mix of regionality and internationality
With its mix of regionality and internationality, ANUFOOD Eurasia underlines the importance of the food industry for Turkey. In 2014 it was the second largest industrial segment of the country, with total sales of 330 billion TL and 440,000 employees. Turkey plans to become the fifth largest producer of food in the world by its 100th birthday in 2023. The export of food products has developed dynamically in keeping with this. However, the import of food products also increases continuously. Reasons for this can be found in the growing population and the increasing demand of the urban population for foreign products.
This year too, the supporting programme of ANUFOOD Eurasia further promoted dialogue between international exhibitors and trade visitors. The unique Matchmaking programme "Supermarket Area" was expanded accordingly following the resounding success of the premiere: for example, not only buyers from supermarket chains were available for confidential discussions, but also distributors. Current trends and information from the field of food and food commerce were conveyed by the seminar "Rising Trends in Food and Retail Sector", supported by the Turkish trade journal "Retail Türkiye".